![]() Where else can you see close up how the sales team presents the business to potential customers? And where the sticking points lie? Too often, at a trade show, the CEO or managing director makes a brief appearance and takes part in a handful of customer meetings before disappearing.īut by not sticking around and working the booth, you miss out on a unique front-end experience. ![]() Colleagues recorded my Dad-dancing moves and shared them on social media, creating a fun, spontaneous and memorable moment that endures. During one meeting, I found myself in the circle break-dancing. Learning when to hold back as a leader is an important skill.īeing more relaxed can also result in unexpected but not-forced fun. This ensures everyone is seen and heard and makes the insights more valuable. To encourage useful feedback, we hold circle meetings in which the youngest team member shares their feedback first. For example, during a flagship event for the retail sector we work within, a morning meeting sets the tone and ensures everyone is clear on objectives.Īt the end of the day, gatherings are more relaxed affairs and a time to create a fun vibe around the stand. In my experience, what works well during long show days is to structure them with "top-and-tail" meetings. An in-person event allows companies to lean into their culture, helping to relieve event pressures and strengthen cultural foundations for the longer term. In a creative business like Outform, where I'm the group managing director, EMEA, we’re fortunate that a sense of fun is already part of the culture. The leader’s role in building team spirit is to embrace and demonstrate the company values being instilled across the organization. It breaks down barriers and flattens any preexisting internal silos between departments and also between you as a leader and the team. Cooperation and effective communication are essential for creating team cohesion for a successful event.Ĭamaraderie is key. ![]() It’s an intensive period of work where everyone has to quickly learn to rub along together. The reality is that trade shows involve long, tiring work days in a small space. ![]()
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